Britvic provides power and refreshment to the players of Hemel Storm


Hemel Storm Basketball can today announce that Britvic Soft Drinks, who are headquartered in Breakspear Park in Hemel Hempstead, have kindly agreed to provide essential on court refreshment to the players this coming season.

Britvic has kindly agreed to provide sufficient quantities of Gatorade for game consumption by Hemel Storm players. Gatorade has been scientifically formulated to provide athletes with a carbohydrate-electrolyte solution that enhances the absorption of water during physical exercise and contribute to the maintenance of endurance performance during prolonged endurance exercise.

Gatorade is the sports drink chosen by more professional athletes than any other brand. It’s the drink chosen by Arsenal, FC Barcelona and Liverpool FC, the NFL and the NBA to name a few and now we can add Hemel Storm to that illustrious list of sporting clubs.

Storm Chairman Tony Humphrey said “This new support from another locally based global leading organisation is great news for the players of Hemel Storm. Importantly, it will reduce our costs which we can reinvest into our Basketball programme which will benefit the whole community. On behalf of everybody at Storm I would like to thank the management team at Britvic for their engagement”.

Victoria McKenzie-Gould, Corporate Relations Director at Britvic said “We’re thrilled to support Hemel Storm and really pleased they’ll be fuelled by Gatorade for the season ahead – we wish them every success.”





Copyright Hemel Storm Basketball